Wordpress SEO Expert

Rank higher in Google organic search with 24 year experienced SEO professional Peter WM.

  • SEO Overhaul
  • SEO Campaign
  • WP Support
  • Blog
    • SEO Emails
  • Praise

The strongest visual brand in the world?

November 1, 2012 by Peter WM

It’s certainly one of them!

Google’s visual identity is so strong, they can mess with it all they want and we still recognise it.

Their regular Google Doodles (used to commemorate or celebrate people and events, or just for a fun game of Pacman) has changed our perception of their visual branding. We don’t even need to see the letters that spell the company name for us to identify them.

Today’s was a great example of that for me. Over time their Doodle’s have become more adventurous, and here we are on the 125th birthday of artist T. S. Lowry with one of the boldest yet.

It ties into their primary visual identity through colour, position of objects, and vaguely the shape of the buildings too. And that’s it.

Yet I know this is Google. I can see it. In fact, when I’m shown one of these Doodles I actively look and seek out how their logo fits in. I want to see their visual brand in these images.

Now that’s branding.

Filed Under: Branding, Google, Marketing

Get FREE Wordpress SEO tips!

I send regular newsletters with WordPress SEO expert-level tips. Sign up to get them, along with my FREE e-book “Ongoing SEO Success”.

Did I mention they’re free!

Subscribe for free

Praise

I have over 2000 5-star feedback reviews (and I’ve never received less than the full five.)

Here’s just one example, from Mike who runs Costello Entertainments:

Migration, Hosting, SEO and Speed Work on our new website all completed quickly and efficiently and Peter was most helpful in fixing an issue with a Popover on the site as well. If you’re thinking about asking Peter to do a job for you or hesitating, JUST DO IT! – He knows programming and the internet inside out, he’ll get the job done for you professionally, with a smile. I wish I could call a plumber or a tradesman to do the jobs I can’t do myself with the same level of confidence.
Read a lot more.

Recent Blogs

  • SEO doesn’t affect your site’s front-end
    On my SEO Emails section (where I share helpful responses to commonly asked queries) I recently shared a not ...
  • Cumulative Layout Shift (CLS) for SEO & Speed
    Right, this is an interesting one. It’s technical, but has a very simple main recommendation (in large ...
  • Large Google Algorithm Update
    We’ve seen another core update from Google to their algorithm. They usually make updates of this size a ...
  • Case Study: Turning SEO work off
    I had a client recently who (for reasons exclusively to do with the inexperience of their website’s ...

Peter

About Peter

Get in touch

Let’s get started!

Just email me.

Topics

  • Branding (9)
  • Code (9)
  • Content (14)
  • Freebies (3)
  • General (8)
  • Google (54)
  • Hints & Tips (58)
  • Hosting (1)
  • Marketing (14)
  • Nerd-stream (158)
  • News (14)
  • Online community (13)
  • Opinion (22)
  • Search Engine Optimisation (SEO) (73)
  • SEO Emails (33)
  • Social networking (22)
  • Tools (11)
  • Tweets (14)
  • Tweets (1)
  • Uncategorized (137)
  • User experience (6)
  • Website Speed (4)
  • Wordpress (25)

Legal

  • Terms and conditions
  • Privacy policy
  • Disclaimer

Also read

  • Payment information

RSS

Peter WM, WordPress SEO expert blog

Recent Posts

  • SEO doesn’t affect your site’s front-end
  • Cumulative Layout Shift (CLS) for SEO & Speed
  • Large Google Algorithm Update
  • Case Study: Turning SEO work off
  • Reminder, JPGs are for photos

© Copyright 2022 Wordpress SEO Expert · All Rights Reserved · Site by Peter WM