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The importance of original content

October 30, 2012 by Peter Warwick-Mahoney

This comes straight from Google themselves. It’s so important to your Search Engine Optimisation (SEO) to have quality, human readable (i.e., makes sense to a visitor) content.

There’s a lot to be said for curated content, but of course that requires original input too.

One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

via Little or no original content – Webmaster Tools Help.

I know a lot of people want to shy away from it, after all, writing isn’t most of our core business, but your users do care about what you have to say. That’s generally why they want to spend money with you after all.

So it’s not just SEO. It’s business. Your business.

Filed Under: Content, Keywords, Search Engine Optimisation (SEO)

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Migration, Hosting, SEO and Speed Work on our new website all completed quickly and efficiently and Peter was most helpful in fixing an issue with a Popover on the site as well. If you’re thinking about asking Peter to do a job for you or hesitating, JUST DO IT! – He knows programming and the internet inside out, he’ll get the job done for you professionally, with a smile. I wish I could call a plumber or a tradesman to do the jobs I can’t do myself with the same level of confidence.
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