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The five pillars for your online community success

November 19, 2012 by Peter Warwick-Mahoney

I work with my clients on what I call the Five Pillars, which all lead to the success of their online community.

People tend to look at most of these elements in a microcosm. “How’s your SEO?”, “Are you making the most of social networking?”.

Seeing these as separate hinders your efforts to build and strengthen your online community, which you need to care about because those are the people who will pay for your products and services.

My five pillars are:

  • Core messages
  • SEO
  • Community
  • Social Networking
  • User experience

There is a great deal of crossover between them, as there should be when you’re looking at the big picture rather than focusing on single points.

Over the next few weeks I’m going to describe each one in brief, and in the interests of pith I’ll also do a tweetinar soon, summing the whole thing up in five tweets. That’s going to be a challenge.

Fortunately, I love a good challenge.

Filed Under: Online community, Search Engine Optimisation (SEO), Social networking, User experience

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I have over 2000 5-star feedback reviews (and I’ve never received less than the full five.)

Here’s just one example, from Mike who runs Costello Entertainments:

Migration, Hosting, SEO and Speed Work on our new website all completed quickly and efficiently and Peter was most helpful in fixing an issue with a Popover on the site as well. If you’re thinking about asking Peter to do a job for you or hesitating, JUST DO IT! – He knows programming and the internet inside out, he’ll get the job done for you professionally, with a smile. I wish I could call a plumber or a tradesman to do the jobs I can’t do myself with the same level of confidence.
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