The home page was taking over 8 seconds to load and display. Naturally, this was costing them visitors. Who sits for 8 seconds while a website loads? Anything over 4 is considered a bit off, and then second by second it begins to become unforgivable.
Well, I’m very pleased to say that with some server tweaks, some coding changes and some down and dirty image work, their site now loads in less than 2 seconds. And has a Google Page Speed rank of “A” (93%!).
And that last point is important because, as I keep going on about, Google takes loading time into account when ranking your site.
Fancy some help speeding up your site? Let me know.