Further to yesterday’s post, Google has created a entire online system to help webmasters (and web owners too, it’s important you know this stuff) improve their Search Engine Optimisation SEO).
And they’ve written it in such a way that anyone can understand it, and even if you’re not the right person to implement it (after all, that’s what you have people like me for) at least you can talk about it.
One of the great fallacies about web work is that it’s too hard for a lay person to understand. Sure, it’s technical, and the implementing things is generally pretty complicated, but look to work with web people who can explain things to you in such a way that you can talk back to them.
Look for people who can explain things like Google does. Clearly. Concisely. Understandably.