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Mobilegeddon

April 28, 2015 by Peter Warwick-Mahoney

It’s a catchy name for a simple, but important change.

Since April 21, Google has been ranking sites that are mobile friendly higher in search results–but only for searches performed on mobile devices.

So if I use my phone to look for a photographer – sites that are mobile friendly are going to come up before those that are not.

If I do the same search on my desktop, they won’t (as much).

There are two main things to take away from this:

  1. This is an important change, and you should check that your site is mobile friendly immediately. You can do that using Google’s own tool.
    If your site fails, let me know and we’ll do something about it.
  2. The other thing to keep in mind is this is just the start, it’s clear Google intends to roll this out to all searches, regardless of whether the search was performed on a desktop, tablet or mobile. It’s only a matter of time until all search rankings are affected–so make sure your site is mobile friendly.

 

Filed Under: Search Engine Optimisation (SEO)

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Migration, Hosting, SEO and Speed Work on our new website all completed quickly and efficiently and Peter was most helpful in fixing an issue with a Popover on the site as well. If you’re thinking about asking Peter to do a job for you or hesitating, JUST DO IT! – He knows programming and the internet inside out, he’ll get the job done for you professionally, with a smile. I wish I could call a plumber or a tradesman to do the jobs I can’t do myself with the same level of confidence.
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