Changes are, you’ve a bunch of Twitter followers that aren’t proper followers at all—just a series of fake accounts set up to try to entice you into a spam relationship. It’s easy to prevent getting spam from these accounts, just don’t follow them. The usual methodology of a spam account is to follow thousands upon [Continue Reading]
Search Engine Optimisation (SEO): Social integration
Social networking is much more than an SEO technique. And while the point of this series is to focus on improving your search engine ranking and visibility, it would be reductionist (and actually really difficult) to talk about social media and it’s relationship to your business without discussing community. After all, as important as SEO [Continue Reading]
You probably don’t need Microsoft Office
There’s a reason people abbreviate Microsoft to M$—it’s incredibly expensive. But it gets bought out of habit, because it’s something most computer users have been using for over a decade, and surely the most popular product must be the best, right? Something that has long annoyed me about the computer industry is the way the [Continue Reading]
I can make you an awesome, SEO’d personal online brand
It’s true. I spent much of last year involved in making personal brands for people to improve their search engine rankings, industry positioning, and overall getting them in more clients and more revenue. On the back of my 17 years web development/design experience, my decade long history of helping people with their social networking, and [Continue Reading]
Facebook groups error
It happened to me. I logged into Facebook yesterday to find the list of groups I was a part of was huge. Well over a hundred, some I left years ago, some I barely recognised (short lived in-jokes from 2007) and others I wish I didn’t remember. I was suddenly a member of every group [Continue Reading]
LinkedIn; a kitten free zone.
I’m the first to admit, I struggled with LinkedIn at first. Not that it’s hard to use or anything, in fact it’s incredibly simple. But I struggled to find its place in my social-media-life. I’ve had my profile up there for years, and I’d fleshed it out (past jobs, current responsibilities, photo, all the things [Continue Reading]
Opt-in & opt-out, opt-ions. The Data Protection Act and email lists
We spend a lot of time worrying about the Data Protection Act (1998) when marketing here in the UK. It’s outdated and therefore unnecessarily restrictive. It also means there’s a lot of misunderstanding and misinformation flying around about it. When I worked at the American School in London we sought legal advise as early as [Continue Reading]
The five pillars for your online community success
I work with my clients on what I call the Five Pillars, which all lead to the success of their online community. People tend to look at most of these elements in a microcosm. “How’s your SEO?”, “Are you making the most of social networking?”. Seeing these as separate hinders your efforts to build and [Continue Reading]
Let it snow!
Well, in truth I’m cold enough here as it is. November 16, and I’m still fighting the urge to turn the heating on in my office. My hands are so chilly that I’m starting to fear for my typing skilsl thgouhg. 🙂 I spent the past hour putting some snowflakes on one of my private [Continue Reading]
Meta tags and building your online community
Part of building your online community is without a doubt, Search Engine Optimisation (SEO). You want your tribe to be well-positioned, and desirable. It’s just just new members either, but existing ones want to know they’re a part of something exciting, something that ranks highly. Something prestigious. The “meta tags” in your site’s code are really important here. There’s [Continue Reading]