Wordpress SEO Expert

Rank higher in Google organic search with 24 year experienced SEO professional Peter WM.

Fill in your social media profiles

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Fill in your social media profiles Wordpress SEO Expert

Far too many WordPress sites end up with empty social links

I see this all the time; in the header or footer of WordPress sites, a series of little social media icons that links to – nothing.

A lot of WordPress themes have sections for you to fill out your social profiles, so those little buttons can link to them correctly. But a lot of those themes will show them regardless of whether or not you’ve entered proper URLs. Some go a step further, and by default will have a link entered as #. That just means it links back to the page you’re on, but it’s enough to get the buttons showing and essentially linking to nothing.

It’s an easy enough oversight to make. But it means you have dead links which isn’t great for your SEO, and if visitors notice then it just seems wildly unprofessional.

If you have social buttons, they really need to link to social sites. It’s not hard to do – these sorts of WordPress themes are intended to make everything as simple as possible – but at the very least have a quick check of your own site and make sure your social button links, well, link.

In all honesty I see this in perhaps a third of WordPress sites overall, so there’s a good chance it affects your’s.

How to find your Google rank

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Searching for yourself is a terrible idea

I still get asked a lot about discrepancies between what a client sees when they search for themselves, and either the official stats, or what their friend might see, etc.

So this is a refresher about why you shouldn’t search for yourself as a way to measure your ranking.

Google does all kinds of personalisation on your search results (based on your network’s IP address, if you’re logged into any Google accounts, even your location) and the more often you look for your own site, the more skewed those results will be.

To give an example, most people searching for “Peter WM” see my site on the first page. But I see myself on the fourth. Essentially because I’ve searched for myself so often – and then not spent much time on my site or even bothered to click it – Google has “learnt” that I don’t like it and therefore ranks it down for me, uniquely.

The right place to get Google’s official rank for your site is their own monitoring systems, which is where I get my stats.

Their stats are actually an ‘average’ of your rank which is the statistically most useful approach. Because of personalisation, not everyone sees your site in the same position. Where someone is searching from geographically for example has an impact. So the average rank is the best indicator of where you rank.

There’s a commonly held belief that if you use a private browsing window somehow you’ll see the proper rankings in the search results. But all that does is prevent Google from knowing your account – they still know where you live, your IP address, in some cases the unique code for your network card – there’s *plenty* for them to skew your results with.

Moving email between servers

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There are plenty of reason to move servers for your website, but email is often an afterthought. Even though it’s something we use hundreds of times a week.

Speed issues, cost and possibly (hopefully) needing to upgrade to cope with all your traffic are all excellent reasons to consider a server move.

Moving the website is one thing, files, databases and DNS work all need to be done – but what about all your emails? Inbox, folder, sent items, drafts. How do you get those across?

And if you’re a server admin with full control over them, then this post isn’t for you. Because you have some clear pathways to move email from the old server to the new one.

But what about everyone else? The 99% of people who just pay for shared space with an existing hosting company, who just have a web based control panel (like Plesk or cPanel) they log into?

If that’s you, prepare for pain. Well, to varying degrees.

Simply put there’s never been a decent tool made to move email from server to server.

If you connect to your email currently via POP, that will mean you’re downloading your email to you local computer and therefore have a local copy. So losing the email from the existing server wouldn’t be a problem.

If you connect via IMAP (and most people do) then all your email is stored on the server, and would be lost. In this case you have 3 courses of action*:

  1. Be prepared to lose your existing email.
  2. Change it so you do connect via POP, then have all that email download to your local machine. The downside with this is usually you’d only end up with the emails on one machine. If you’re used to checking the same email accounts via perhaps two computers and a mobile, then you’d lose the option to have old emails on those.
  3. Get the new server setup and running. Set up the new email address (using IMAP too) and get those all setup on your computer. Then connect to the old email accounts again (you’ll need to change the server address to the IP address, which is a tad cumbersome). But then the really awful bit comes in, you have to drag the emails from the old accounts to the new – and because they’re set up on your local machine it downloads them all then uploads them as it copies them across. Sometimes I can copy a folder at a time, sometimes you need to do emails one at a time – it depends on the setup of the old server.

That last one is a horrible job. I’ve done it on request before, but for an average small office email setup it can easily take a day.

My preference is to start again. Suck up that there’s going to be email lost, make sure you have copies of any current message threads and communication, and bite the bullet.

 

* = If you’re moving from one type of hosting control panel to another one that’s the same (for example cPanel to cPanel) – you have another option fortunately. Again it’s messy: you need to download your mail folder then recreate all the same email accounts on the new server and upload the mail folder to the same place on that new server. This often falls down though because of permissions issues, or server settings you can’t control (where mail is stored, etc.)

 

Turning off comments in WordPress

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I get asked this a lot. You’ve made your WordPress site, launched it, then noticed all the empty comment sections and wondered where they came from.

Commenting in WordPress is turned on by default.

To switch it off, got to:
Dashboard > Settings > Discussion

and untick:

  • Allow link notifications from other blogs (pingbacks and trackbacks) on new articles
  • Allow people to post comments on new articles

That sorts out all your future posts and pages. But what about the ones you’ve already published?

For all current posts you have to do each manually. The easiest way is to go to:
Dashboard > Poststhen click “Quick Edit” under them one by one, and unticking these options:

Being sure to “Update” after each one.

It’s a faff, especially if you’ve already published a lot of content. But a learning experience nonetheless.

Comments on this post are (incidentally) open.

🙂

3 Approaches to PPC Advertising

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I don’t actually offer PPC advertising services (Pay per click). I’m very specialised at what I do already, but clients do regularly ask me for advice garnered from 18 years experience across a variety of technologies.

So I do have some thoughts to share with you.

One very effective technique with PPC is to target what is known as a “spread” of search queries and phrases. That’s based on making the most of the three different “tracks” people take when planning PPC campaigns.

  1. Many people make the mistake of just targeting the most popular searches, which of course is a valid technique but places them firmly, exclusively, in a very competitive market. It also costs a lot more to run campaigns of this nature.
  2. Conversely some people will try to do the opposite, target only the less common searches to save themselves money spent on the campaign, but of course they see a lot less traffic.
  3. There is a third-road, which is trying to find searches with a statistically slightly higher popularity, but lower competition. However, the vast nature of Google Adwords and other PPC markets tends to even these “gaps” out pretty quickly, so even when they can be found the gap is very narrow.

I prefer to approach these campaigns as a spread, to include some targets from all three of these categories. That way you achieve a good mix of results, financial outlay, and it gives you greater scope to track the success of your campaigns and decide which of these might be worth higher future investment.

Basically, you get more options, more data and therefore in the long run a much more strategic and lucrative approach.

Lies

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Here’s a pretty typical advert you’ll see online when searching for SEO, “I can create 33 SEO backlink Panda Penguin safe from PR10”.

The trouble is it’s all LIES.

I know I bang on about the trouble with buying backlinks to try to help your SEO. Regular readers will be familiar with my disdain for people selling the impossible—since Google’s Panda algorithm tries very hard to find people buying links, saying any scheme like this is “Panda safe” or even worse, “Panda friendly” is a massive fib.

So at the risk of repeating myself, I’m going to say some things I’ve said before – albeit in a more concise and succinct form.

It is true that Google does like to see links to your site. But they are excellent at discerning real links (where someone liked your site or service enough to link to it) from purchased ones. Those bought ones are usually just low quality directories and profiles. When I say profiles I really mean it, user accounts get created on the Apple website that have your domain in the user description and the scam-sellers have the nerve to say that’s a PR10 link from a high quality domain. As if Google can’t tell the difference between say, a news story on the BBC and a bunch of comment-user accounts.

I generally stand against buying backlinks because of my SEO ethos. My ethos is simple by the way – Google have given us a swag of information regarding what search engines do and do not want – so I say we give them what they’re after. But on the flipside we need to be sure to avoid what they don’t want.

I have about three jobs a week come in from people who bought back links and got caught – and dropped off Google completely. When they penalise you, they really hit you hard.

Technically speaking really awesome backlinks would certainly help your SEO. But 99% of the time buying them is not awesome, and I recommend avoiding it.

I (like Google) see SEO as a long game, if done properly. But also, if done properly, it “sticks”. A site with good SEO that’s risen to the top should stay at the top.

And with that, I shall get down from my well-trodden soap-box.

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