Peter Warwick-Mahoney - Wordpress SEO Expert

I’ve been working with the web and SEO for 22 years.

And my experience with WordPress pre-dates it even being called WordPress!

Over the years I’ve consistently seen that the #1 best way to attract and retain clients to your business is through SEO (search engine optimisation).

With my wealth of experience I can approach it just as it should be done; in line with industry best practice, using Google’s latest guidance and recommendations, and most of all strategic.

Why is SEO the best digital marketing you can do?

Unlike PPC (Adwords), where you pay by click, SEO done well builds on its success each month. The 15% extra clicks you got last month will compound with this month's success. And the way I work is a simple fixed price. So when you're pulling in 10,000 visits a month you'll pay the same you did at 500.

What is the best approach to SEO?

My WordPress SEO approach is entirely in line with Google and Bing's guidelines - I very much believe the best approach is to give them what they want by fulfilling their guidelines and recommendations.

What is a Google friendly approach to SEO?

The best SEO you can have is aligned to Google's ethos, their future direction and their guidelines and recommendations. When you adopt that strategy, changes to their algorithm (which usually send website owners into a tailspin) actually benefit you!

I offer two main services, a one-off complete SEO overhaul for WordPress, and also ongoing SEO WordPress campaigns.

Grow your business with SEO; grow it with me.

Peter WM

Homepage FAQ structured data to improve your SEO rank

By Peter Warwick-Mahoney

Using FAQs on your site to get extra traffic from search results

Google loves a good Q&A, and they’re great for your search engine optimisation.

This is an excellent technique that Google has been responding to very positively recently. It involves a fairly interesting type of structured data.

Structured data is a series of tags and what’s known as microdata that Google, Bing and Yahoo all use to work out what content on your site matches specific, common types of information like phone numbers. It primarily sits in your pages’ code – it’s not something the user sees directly. Although in the case of FAQs you do want them to be able to see them as well – that way your front-end information matches what’s happening behind the scenes. Google definitely wants to see that the information you’re supplying them is also what you’re giving to your users.

You may have noticed little ‘People also ask’ click-to-open sections like this on Google results pages before:

Homepage FAQ structured data to improve your SEO rank Wordpress SEO Expert

Those questions and answers are being pulled from web pages with ‘FAQ’ structured data on their homepages.

This technique involves adding an FAQ section to your own homepage, and then having the appropriate code added to those so Google can pick them up correctly.

I’ve tried this with a handful of clients and most have seen a 3-4 ranking place increase as a result! Even if Google doesn’t end up using your FAQs on their results page, the effect is the same; they just like to see the code in place.

So this is well worth implementing as part of your SEO strategy.

When writing FAQs for this purpose though it’s best to make them somewhat generic – they should be about your industry generally rather than about your specific offering. (If you take a look at the ones I wrote on my own homepage, you’ll see they’re predominantly about SEO and it’s advantages rather than being about the services I offer myself.)

If you’d like me to implement this for you please just get in touch – and of course I can do it all for you as part of an ongoing SEO campaign too.

I have over 1500 5-star feedback reviews (and I’ve never received less than the full five.)

Here’s just one example, from Mike who runs Costello Entertainments:

Migration, Hosting, SEO and Speed Work on our new website all completed quickly and efficiently and Peter was most helpful in fixing an issue with a Popover on the site as well. If you’re thinking about asking Peter to do a job for you or hesitating, JUST DO IT! – He knows programming and the internet inside out, he’ll get the job done for you professionally, with a smile. I wish I could call a plumber or a tradesman to do the jobs I can’t do myself with the same level of confidence.

Read a lot more.