WordPress SEO Expert

I’m Peter Warwick-Mahoney, and I’ve been working with the web and SEO professionally for 22 years.

And my experience with WordPress pre-dates it even being called WordPress!

Over the years I’ve consistently seen that the #1 best way to attract and retain clients to your business is through SEO (search engine optimisation). And with my wealth of experience I can approach it just as it should be done; in line with industry best practice, using Google’s latest guidance and recommendations, and most of all strategic.

Why is SEO the best marketing you can do?

Unlike PPC (Adwords), where you pay by click, SEO done well builds on its success each month. The 15% extra clicks you got last month will compound with this month’s success. And the way I work is a simple fixed price. So when you’re pulling in 10,000 visits a month you’ll pay the same you did at 500.

My WordPress SEO approach is entirely in line with Google and Bing’s guidelines – I very much believe the best approach is to give them what they want by fulfilling their guidelines and recommendations.

The best SEO you can have is aligned to Google’s ethos, their future direction and their guidelines and recommendations. When you adopt that strategy, changes to their algorithm (which usually send website owners into a tailspin) actually benefit you!

Grow your business with SEO; grow it with me.

Wordpress SEO Expert - Wordpress SEO Expert

Wordpress SEO Expert - Wordpress SEO Expert

Peter WM

A few ‘key words’ about keywords

August 14, 2019 By Peter Warwick-Mahoney

A lot of SEO professionals are still selling their services based on a very outdated idea of how SEO works.

Anyone telling you they target a set number of keywords really isn’t doing SEO right.

Firstly, an important terminology definition. The term keywords has meant a few different things over the past 20+ years in the Search Engine Optimisation industry. As such I prefer not to use it and try to use other words that do a better job of explaining what I mean. So when it comes to describing the concept of ‘phrases you want to rank highly with in search results’ I use the term search queries. That does a much better job of conveying what we mean – the words people search for that your website gets found for.

Years ago SEO services would be sold based around (in part) a concept of how many search queries your site would be optimised for. But search doesn’t work like that anymore (and hasn’t for a number of years). It’s not as simple as having a list of a few terms we target – since Google brought their Rankbrain (artificial intelligence system) online for website indexing, everything is far more nuanced.

Technically a site can rank and be found for ANY of the words and terms on it.

I’ve blogged about a few of these issues before, so these articles might help give useful background:
https://peterwm.com/googles-rankbrain-and-seo/
https://peterwm.com/does-google-use-meta-keyword-tags/

SEO work is all about reinforcing your key content so it stand out for search engines. But anything within the content can (and often is) indexed by them. As an example if you ever get a chance to see the Google Search Console performance report you’ll often see hundreds of things a site is found for.

For example my site is clearly about being a WordPress SEO expert, and services around that. But in search results it comes up for over 1000 different searches, and a lot of those aren’t related to my core offerings. But they’re all related to words, brands or nouns I’ve used in the past. Googles does a great job of working out the context of your site, but with good SEO you can be found for just about anything.

A few 'key words' about keywords - Wordpress SEO Expert

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Here’s just one example, from Mike who runs Costello Entertainments:

Migration, Hosting, SEO and Speed Work on our new website all completed quickly and efficiently and Peter was most helpful in fixing an issue with a Popover on the site as well. If you’re thinking about asking Peter to do a job for you or hesitating, JUST DO IT! – He knows programming and the internet inside out, he’ll get the job done for you professionally, with a smile. I wish I could call a plumber or a tradesman to do the jobs I can’t do myself with the same level of confidence.

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