Peter Warwick-Mahoney - Wordpress SEO Expert

I’ve been working with the web and SEO for 22 years.

And my experience with WordPress pre-dates it even being called WordPress!

Over the years I’ve consistently seen that the #1 best way to attract and retain clients to your business is through SEO (search engine optimisation).

With my wealth of experience I can approach it just as it should be done; in line with industry best practice, using Google’s latest guidance and recommendations, and most of all strategic.

Why is SEO the best digital marketing you can do?

Unlike PPC (Adwords), where you pay by click, SEO done well builds on its success each month. The 15% extra clicks you got last month will compound with this month's success. And the way I work is a simple fixed price. So when you're pulling in 10,000 visits a month you'll pay the same you did at 500.

What is the best approach to SEO?

My WordPress SEO approach is entirely in line with Google and Bing's guidelines - I very much believe the best approach is to give them what they want by fulfilling their guidelines and recommendations.

What is a Google friendly approach to SEO?

The best SEO you can have is aligned to Google's ethos, their future direction and their guidelines and recommendations. When you adopt that strategy, changes to their algorithm (which usually send website owners into a tailspin) actually benefit you!

I offer two main services, a one-off complete SEO overhaul for WordPress, and also ongoing SEO WordPress campaigns.

Grow your business with SEO; grow it with me.

Peter WM

Search Engine OptimiSation or Search Engine OptimiZation

By Peter Warwick-Mahoney

SEO is SEO, but when you’re advertising the different forms of English can get in the way.

I work with people all around the world, but there’s quite a bit more to achieving that than you might think.

Being able to sell services around the world from the comfort of your own office is fantastic. But for those of us with geographically ambiguous spellings it raises a few issues.

I speak (and write) British English – or as we like to call it, just English. So naturally I list my services using that spelling; in this case Search Engine Optimisation. But a large proportion of people around the world will be spelling that last word with a Z rather than an S.

Google’s John Mueller has tried to say it doesn’t make a difference but I rather think he’s over-simplifying the issue.

We can see in Google Search Console variants based on language are reported as different stats. I simply don’t believe Google’s system is allowing different spellings of words interchangeably. Searching for “Search Engine Optimisation” is much more likely to find my site than the American spelling precisely because I use it more often in my text.

There are ways I try to work around this. When I sell my services on specific service marketplaces (like PeoplePerHour) they have the option to include ‘tags’ behind the scenes – users don’t see those but they help support the sites’ fairly rudimentary search functions. So that’s a nice way of making sure I’m found for both spellings there.

But the second part of John Mueller’s reply is the most interesting. Let’s imagine Google did have some magic way of knowing everything all language variations were referring to and would show results regardless of those differences. The meta information displayed isn’t going to change. I could be found for Optimization but the information in front of the user will still say Optimisation.

That slight language difference could put a potential client off.

The better approach would be to allow different meta settings for different languages. But even that is fraught with technical and other issues – really there is just no simple fix for this.

I’ll continue to sell my SEO services around the world, but predominantly to the UK, Australia and New Zealand. Purely for technical reasons – because when it comes to delivering awesome SEO I can do that for anyone, anywhere.

I have over 1500 5-star feedback reviews (and I’ve never received less than the full five.)

Here’s just one example, from Mike who runs Costello Entertainments:

Migration, Hosting, SEO and Speed Work on our new website all completed quickly and efficiently and Peter was most helpful in fixing an issue with a Popover on the site as well. If you’re thinking about asking Peter to do a job for you or hesitating, JUST DO IT! – He knows programming and the internet inside out, he’ll get the job done for you professionally, with a smile. I wish I could call a plumber or a tradesman to do the jobs I can’t do myself with the same level of confidence.

Read a lot more.